Eric Lanke
Association executive, constant reader, and occasional author
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Monday, April 29, 2013
Transactional vs. Aspirational Membership
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image source How do you think about the relationship between your members and your association? Is it transactional? Do you delive...
Monday, April 22, 2013
We Can Only See the Destination By Moving Towards It
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image source These words came out of my mouth in a conversation with one of my staff people yesterday. Our association is venturing into...
Saturday, April 20, 2013
The Girl Who Loved Tom Gordon by Stephen King
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This is one of King’s shorter works. Only 264 pages in the paperback I read. Unfortunately, it takes King 100 pages to figure out whose s...
Monday, April 15, 2013
Accessibility vs. High Fidelity
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image source Read an interesting blog post about the changing nature of music industry. According to the author, after generations of w...
Monday, April 8, 2013
Association Turf Battles
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image source Having just renewed my CAE certification , I thought I'd offer this week's post in the form of a CAE exam question....
Saturday, April 6, 2013
The Wandering Hill by Larry McMurtry
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This is Book 2 of McMurtry’s Berrybender Narratives, the first of which was Sin Killer , which I listened to as an audiobook back in 2006...
Monday, April 1, 2013
Stop Using the Word "Just"
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image source I recently made a decision. A resolution of sorts. I'm trying to eliminate the word “just” from my vocabulary. Especial...
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