Top Takes: Membership Sales Is About More Than Just Increasing Membership Numbers

Take another look at the post that, as of this writing, has the fourth most pageviews on this entire blog:

Membership Sales Is About More Than Just Increasing Membership Numbers

It makes the point that selling is always about interacting with the market, and adjusting what you're saying about what you're selling (and sometimes adjusting what you're selling) based on that interaction.

Specific to associations, statements of membership value become most effective when they are tested and developed in discussion with real members and membership prospects. Crafting all your marketing copy in the office and launching it untested on the world is one of the best ways to get it wrong.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at eric.lanke@gmail.com.