Monday, April 16, 2018

The Process Is the Product

I participated in a SURGE Spring 2018 session on co-creation. Don't know what SURGE Spring 2018 is? It's an online, virtual conference put on by Association Success. Sessions have been recorded and are being posted the week of April 30. Mine will be posted on May 4. Go here for more info.

Don't know what co-creation is? You're not alone. In planning for our session my fellow panelists and I decided that we needed to start with a definition of the term -- and then discovered that we all had a slightly different one.

Here's mine. Co-creation is when an association and one of its members work together to create something that has value to both the association and the member.

The session was a fairly free-wheeling discussion of that topic. I think it was a good one, but I won't try to recap it here. What I'll do instead (now and over a few more posts) is highlight some of the new thoughts that occurred to me as I listened to the comments of my fellow panelists.

Here's one. The process is the product.

It might be best to explain by way of example. In my association we do something called technology roadmapping. It is a process by which we identify the needs of the customers that our member companies serve, and then identify improvements to the technologies our member companies produce that are necessary if they are to better serve those customer needs. It is a process that requires the involvement of a broad cross-section of our membership, hence the co-creative element to it. It is something the association and its members work on together, and it has value to both.

But there is another value point in this relationship. The end product, the technology roadmap that we create, has value. But the process by which we developed the roadmap may have even more value. We use the process to develop an industry-wide roadmap, but the same process can be used by an individual member to create a roadmap for their own company. Relying on the industry-wide roadmap to benchmark and position their company's technology is important. But using the same process to identify the specific needs of their own customers and then identify the technology development objectives that will help them better meet them may be even more important.

I do not believe that these dual value points -- the product and the process -- are unique to our roadmap. The same dynamic exists in many co-creative exercises between associations and their members. But, too frequently, the value of the process is not recognized and promoted by the association. They tell their members all about the products that they create, but hardly ever stress the value associated with the co-creation process itself.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at

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Saturday, April 14, 2018

Without a Hero by T. C. Boyle

I didn’t dogear any pages on this one, or scribble any notes in any margins. Normally, when I read a book, I do both, conscious of the blog post I will eventually write and wanting to be sure to come back and revisit essential aspects of my reading experience.

But I didn’t do that this time.

I could have. As I’ve mentioned many times, Boyle is one of my favorite authors. Someone I was introduced to in that 20th century fiction class my senior year of college, and who has stayed with me ever since. As I count them Without a Hero is the thirteenth Boyle book I’ve read. And as if this writing, seven more are already on my to-read shelf.

So why didn’t I keep notes while reading Without a Hero? Probably because I just wanted to enjoy the experience of reading it. Letting his delightful prose flow over and around me without having to mark the magic elements of its passing. Reading things that way is a treat for me, and Boyle is one of the better authors to do it with.

But now, as I reflect back on the experience, I find myself regretting the decision not to mark the passing of some of these stories. There are, after all, some real gems here. Filthy With Things. Without Hero. Sitting on Top of the World. And as I flip back through the pages, reading a paragraph here and there to refresh my memory, two slow, dawning realizations comes over me.

First, Boyle’s stories all have interesting, and sometimes quirky, premises.

And second, he’s much better at starting them than he is at ending them.

You could shoot anything you wanted, for a price, even the elephant, but Bernard tended to discourage the practice. It made an awful mess, for one thing, and when all was said and done it was the big animals -- the elephant, the rhino, the water buff and giraffe -- that gave the place its credibility, not to mention ambiance. They weren’t exactly easy to come by, either. He still regretted the time he’d let the kid from the heavy-metal band pot one of the giraffes -- even though he’s taken a cool twelve thousand dollars to the bank on that one. And then there was the idiot from MGM who opened up on a herd of zebra and managed to decapitate two ostriches and lame the Abyssinian ass in the process. Well, it came with the territory, he supposed, and it wasn’t as if he didn’t carry enough insurance on the big stuff to buy out half the L.A. Zoo if he had to. He was just lucky nobody had shot himself in the foot yet. Or the head. Of course, he was insured for that, too.

That’s the first paragraph from Big Game, the first story in the collection, where Boyle manages to introduce not only the lead character and the narrative voice, but essentially the plot and the climax, as well. And the ending, when it comes, although told in pure Boyle style…

It wasn’t panic exactly, not at first. Bender…

Bender is a client of Bernard’s, a self-made real estate king with a trophy wife and emotionally detached teenage daughter in tow. Earlier on, Boyle writes: “Real estate people. Jesus. He’d always preferred the movie crowd -- or even the rock-and-rollers, with their spiked wristbands and pouf hairdos. At least they were willing to buy into the illusion that Puff’s African Game Ranch, situated on twenty-five hundred acres just outside Bakersfield, was the real thing -- the Great Rift Valley, the Ngorongoro Crater, the Serengeti -- but the real estate people saw every crack in the plaster. And all they wanted to know was how much he’d paid for the place and was the land subdividable.”

...shot wide, and the heavy shock of the gun seemed to stun him. Bessie Bee…

Bessie Bee is an old female elephant on the Game Ranch, that Bender has paid a lot of money for the privilege of shooting. Earlier on, Boyle writes: “For her part, Bessie Bee was more than a little suspicious. Though her eyes were poor, the Jeep was something she could see, and she could smell the hominids half a mile away. She should have been matriarch of a fine wild herd of elephants at Amboseli or Tsavo or the great Bahi swamp, but she’d lived all of her fifty-two years on this strange and unnatural continent, amid the stink and confusion of man. She’d been goaded, beaten, tethered, taught to dance and stand on one leg and grasp the sorry wisp of a tail that hung from the sorry flanks of another sorry elephant like herself as they paraded before the teeming monkey masses in one forbidding arena after another. And then there was this, a place that stank of the oily secrets of the earth, and another tether and more men. She heard the thunder of the guns and she smelled the blood on the air and she knew they were killing. She knew, too, that the Jeep was there for her.”

...came straight for them, homing in on them, and Bernard bit down on his mustache and shouted, “Shoot! Shoot, you idiot!”

He got his wish. Bender fired again, finally, but all he managed to do was blow some hair off the thing’s back. Bernard stood then, the rifle to his shoulder, and though he remembered the lion and could already hear the nagging whining mealy-mouthed voice of Bender complaining over lunch of being denied this trophy too...

Once before, Bernard had been forced to kill a game animal, a lion named Claude, when Bender’s shots had gone wide. Earlier one, Boyle writes: “But there was Bender, stuck in a morass of dead black branches, trembling all over like a man in an ice bath, and the lion coming at him. The first shot skipped in the dirt at two hundred feet and took Claude’s left hind paw off at the joint, and he gave out with a roar of such pure raging claw-gutting, bone-crunching nastiness that the idiot nearly dropped his rifle. Or so it seemed from where Bernard was standing, fifteen yards back and with the angle to the right. Claude was a surprise. Instead of folding up into himself and skittering for the bushes, he came on, tearing up the dirt and roaring as if he’d been set afire -- and Bender was jerking and twitching and twittering so much he couldn’t have hit the side of a beer truck. Bernard could feel his own heart going as he lifted the Nitro to his shoulder, and then there was a head-thumping blast of the gun and old Claude suddenly looked like a balled-up carpet with a basket of ground meat spread on top of it.”

...the situation was critical; desperate, even -- who would have thought it of Bessie Bee? -- and he squeezed the trigger to the jerk and roar of the big gun.

Nothing. Had he missed? But then all at once he felt himself caught up in a landslide, the rush of air, the reek of elephant, and he was flying, actually flying, high out over the plain and into the blue.

When he landed, he sat up and found that his shoulder had come loose from the socket and that there was some sort of fluid -- blood, his own blood -- obscuring the vision in his right eye. He was in shock, he told himself, repeating it aloud, over and over: “I’m in shock, I’m in shock.” Everything seemed hazy, and the arm didn’t hurt much, though it should have, nor the gash in his scalp either. But didn’t he have a gun? And where was it?

He looked up at the noise, a shriek of great conviction, and saw Bessie Bee rubbing her foot thoughtfully, almost tenderly, over Mike Bender’s prostrate form. Bender seemed to be naked -- or no, he didn’t seem to be wearing any skin, either -- and his head had been vastly transformed, so much more compact now. But there was something else going on too, something the insurance company wouldn’t be able to rectify, of that he was sure, if only in a vague way -- “I’m in shock,” he repeated. This something was a shriek too, definitely human, but it rose and caught hold of the tail of the preceding shriek and climbed atop it, and before the vacuum of silence could close in there was another shriek, and another, until even the screams of the elephant were a whisper beside it.

It was Mrs. Bender, the wife, Nicole, one of the finest expressions of her species, and she was running from the Jeep and exercising her lungs. The Jeep seemed to be lying on its side -- such an odd angle to see it from -- and Mrs. Bender’s reedy form was in the moment engulfed by a moving wall of flesh, the big flanks blotting the scene from view, all that movement and weight closing out the little aria of screams with a final elephantine roll of the drums.

It might have been seconds later, or an hour -- Bernard didn’t know. He sat there, an arm dangling from the shoulder, idly wiping the blood from his eye with his good hand while the naked black vultures drifted down on him with an air of professional interest. And then, all at once, strange phenomenon, the sun was gone, and the vultures, and a great black shadow fell over him. He looked up dimly into the canvas of that colossal face framed in a riot of ears. “Bessie Bee?” he said. “Bessie Bee? Shamba?”

This ending, when it comes, as I said, told in pure Boyle style, leaves this reader a little wanting. That’s it? They go up against nature and get slaughtered?

But that’s what traditionally happens with Boyle’s stories. They are wonderfully fun to read. They consistently transport you, not just to another time and place, but to another mind, another way of viewing reality. They do that in spades. But, odd as it is to say, too often that is all they do. They don’t do what great stories must -- at least not frequently enough. They don’t transcend the chimerical mechanicals of which they are so ably constructed.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at

Monday, April 9, 2018

Step Four: Discussing the Strategic Implications

Two weeks ago, in Step Three: Writing Snapshots for Each Scenario, Part 2, I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our most recently completed Board meeting. I ended the previous post with a comment that, now that we had our four scenarios and snapshots in hand, it was time to begin discussing the strategic implications of everything we have done.

This is the step of the exercise that we have, in fact, not yet done. Our goal was to complete the first three steps (Identifying the Megatrends, Creating Scenarios Based on Megatrends, and Writing Snapshots for Each Scenario) at our last Board meeting in February, and save the last step (Discussing the Strategic Implications) for our next Board meeting in June 2018. I'm sure I'll write more about prepping for that experience as we draw closer, and about the experience itself when it is completed, but for now, let me simply describe what I think it going to happen next.

The fundamental premise of Step Four is that the association is now in a position to develop four separate contingency plans, one for each of the four future scenarios that the first three steps of the process has helped create. We don't know which of these futures (if any) will come true, but by having a plan for each one, we put the association in a position where it can more thoughtfully react and position itself as the actual future unfolds.

Our discussion will, by necessity, be a strategic one. Trying to plan for the development of new programs, or for specific changes to existing programs, would take too much of the Board's valuable time and likely result in ideas that are out of sync with the actual future that manifests itself. We'll need to stay on the strategic side of the business -- our mission and our core strategic objectives -- if we are to create something that is useful to the organization.

One way to summarize the forthcoming discussion is through the chart included below.

In addition to our mission, NFPA has the five strategic objectives shown in the chart. In previous posts I've referred to these objectives as our "ends statements," because they describe the high-level ends, or outcomes, that, based on our mission, we seek to achieve for our members.

What we need to do at our June Board meeting is discuss the changes, if any, that would need to occur to our mission and these five ends statements in each of the four scenarios that we have described.

"Effective Forum," for example, our objective associated with bringing the industry together for unique and valuable education, networking, business opportunity, and collective action, might mean something very different for an association facing Scenarios A and C than one facing Scenarios B and D. (i.e., an increasingly IoT connected industry vs. one maintaining its advantage outside the IoT space). Similarly, our objectives associated with educating the future workforce (Technically Trained People and University Engineers) would likely each require a different focus depending on the type and level of IoT integration occurring in the overall industry.

The goal will be to develop a short list of strategic actions that would need to be taken in each of the scenarios. Recruit more IoT technology providers into the membership, for example, or increase exposure to IoT technologies in our partner colleges and universities. These lists will then comprise and set of contingency plans that can be activated, in part or in whole, as the future occurs. How we would accomplish these things -- through the development of new or refinement of existing programs -- is what we would then address only as part of that activation process.

So, that only leaves the process by which we'll determine which future is actually occurring, and I'll save that for the next post in this series.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at

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Monday, April 2, 2018

Membership Sales Is About More Than Just Increasing Membership Numbers

We focus a lot on membership sales in my association. This year perhaps more than at any time in recent memory because we have identified increasing our membership numbers as our Wildly Important Goal for the year. In true 4DX fashion, we're trying to engage the whole organization in a concentrated effort on identifying membership leads and recruiting them in as members.

In one of our recent meetings and discussions on the topic, something important occurred to me. As important as increasing membership numbers is in my association, the efforts that we're putting into that objective are, ultimately, about something more than just increasing membership numbers. They are also very much about defining and shaping the value proposition that our association offers its members.

Too often, it seems, our recruitment efforts are framed around our own perceptions of value. How we talk about networking is a good example. We sometimes talk as if networking was a commodity that we were selling. Why should you join our association and come to our conference? Because of the networking! The networking is just fantastic. Exactly what a busy professional like you is looking for.

But from the prospective member's point of view, they are probably less interested in the networking and more interested in what the networking can do for them. They want to learn from other professionals in the industry, or open up new business opportunities, or benchmark their companies against others in their competitive space. Descriptions of this nature are more likely to resonate with a prospect than any generic statement about the value of our networking. Join our association and come to our conference, where you can learn from other professionals in our industry, open up new business opportunities, and benchmark your company against your competition.

Here's the point. Statements of value like the example I provided above get written, revised, and become most effective when they are tested and developed in discussion with real members and membership prospects. Crafting all your marketing copy in the office and launching it untested on the world is one of the best ways to get it wrong.

A sales discussion is an opportunity to sell something, yes, but it is also an opportunity for market research and education. Maybe what we're saying isn't resonating with our prospects. But we shouldn't assume that means they don't want what we're selling. Perhaps what we're offering has no value, but perhaps we're just not describing the value in terms that are meaningful to the prospect.

Either way, a missed sale should always be viewed as a teaching moment for the organization. Whether the disconnect came from a true lack of value or from a perceived lack of value, there is work that the organization needs to do. In simple terms, it may need to change its programs or change their marketing copy.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at

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Saturday, March 31, 2018

Glimpses of World History by Jawaharlal Nehru

I dislike very much boys and girls learning the history of just one country, and that, too, very often through learning by heart some dates and a few facts. But history is one connected whole and you cannot understand even the history of any one country if you do not know what has happened in other parts of the world. I hope that you will not learn history in this narrow way, confining it to one or two countries, but will survey the whole world. Remember always that there is not so very much difference between various people as we seem to imagine. Maps and atlases show us countries in different colours. Undoubtedly people do differ from one another, but they resemble each other also a great deal, and it is well to keep this in mind and not be misled by the colours on the map or by national boundaries.

This comes early in Nehru’s first letter to his daughter, and it very well summarizes what he will do over the next two and a half years in a total of 196 letters.

Wait. Let me back up. You may not know what I’m talking about. Jawaharlal Nehru was the first prime minister of democratic India. His daughter was Indira Gandhi, the woman who succeeded him as prime minister and was eventually assassinated. But those things haven’t happened yet. The letters, later gathered together and published in the 1,100+ page book Glimpses of World History, were written in 1931-33, when Indira was between 14 and 16 years old, and her father was serving time as a political prisoner.

Partly to help keep his mind active, and, as described above, to help his daughter develop an appropriate appreciation for world history, Nehru wrote these letters without notes or other reference materials, relying primarily on his own knowledge and beliefs of what had created and shaped the world around him -- thousands of years of history, from the beginnings of civilization, to the aftermath of the First World War and the initial stirrings of the Second.

Reading his words, is, unequivocally, a remarkable experience. He has a point of view. He is clearly a socialist, and that may turn some people off, but the fact that he is writing to his daughter gives his prose a warmth and a simplicity that it likely wouldn’t otherwise have.

New and quicker ways of producing food and other things have been discovered in history from time to time. And you would, of course, think that if better methods were used for production, much more would be produced, and the world would be richer and every one would have more. You would be partly right and partly wrong. Better methods of production have certainly made the world richer. But which part of the world? It is obvious enough that there is great poverty and misery still in our country, of course, but even in a rich country like England this is so. Why? Where do the riches go to? It is a strange thing that in spite of more and more wealth being produced, the poor have remained poor. They have made some little progress in certain countries, but it is very little compared to the new wealth produced. We can easily see, however, to whom this wealth largely goes. It goes to those who, usually being the managers or organizers, see to it that they get the lion’s share of everything good. And, stranger still, classes have grown up in society of people who do not even pretend to do any work, and yet who take this lion’s share of the work of others! And -- would you believe it? -- these classes are honoured; and some foolish people imagine that it is degrading to have to work for one’s living! Such is the topsy-turvy condition of our world. Is it surprising that the peasant in his field and the worker in his factory are poor, although they produce the food and wealth of the world? We talk of freedom for our country, but what will any freedom be worth unless it puts an end to this topsy-turvydom, and gives to the man who does the work the fruits of his toil? Big, fat books have been written on politics and the art of government, on economics and how the nation’s wealth should be distributed. Learned professors lecture on these subjects. But, while people talk and discuss, those who work suffer. Two hundred years ago a famous Frenchman, Voltaire, said of politicians and the like that “they have discovered in their fine politics the art of causing those to die of hunger who, cultivating the earth, give the means of like to others.”

Throughout all the letters in this long book, I think it is important to remember that, whatever the reader’s own political and economic beliefs, the words he is reading the simple and straightforward prose of a loving father writing to his daughter.

The Heyday of Socialism

One of the most fascinating parts of the book for me was reading Nehru chronicle and lionize the Russian Revolution of 1917 and the rise of the U.S.S.R. For him, at that time (the early 1930s) it must have seemed like the last, best hope of earth.

The whole of northern Asia is part of the Soviet Union, and is absorbed in planning and building a new world and a new social order. It is strange that these backward countries that civilization had left behind in its march, and where a kind of feudalism still prevailed, should have jumped forward to a stage which is ahead of the advanced nations of the West. The Soviet Union in Europe and Asia stands today a continuing challenge to the tottering capitalism of the Western world. While trade depression and slump and unemployment and repeated crisis paralyse capitalism, and the old order gasps for breath, the Soviet Union is a land full of hope and energy and enthusiasm, feverishly building away and establishing the socialist order. And this abounding youth and life, and the success the Soviet has already achieved, are impressing and attracting thinking people all over the world.

Remember, it is the 1930s. A crippling depression has seized the capitalist world. Amidst that misery, the relative success of the Soviet experiment must have been exhilarating for Nehru. But he makes, with the hindsight of seventy more years of history I think, one crucial mistake.

The success of capitalism dazzled people, but still there were some radicals or people with advanced views, or humanitarians, who were not happy at its cut-throat competition and the suffering it caused the workers in spite of the country’s growing wealth. In England and Germany and France these people considered various alternatives to it. Several solutions were suggested, and they are all grouped together under the name of socialism or collectivism or social democracy, each of these words vaguely meaning the same thing. There was general agreement among these reformers that the trouble lay in the private ownership and control of industry. If instead of this the State could own and control this, or at any rate the principal means of production, like the land and the chief industries, then there would be no danger of the workers being exploited.

And there it is. In an ideal world, perhaps State ownership of the principal means of production would guarantee that no workers would be exploited, but that guarantee does not exist in the real world. Even in Nehru’s misty-eyed example of the Soviet Union, there are plenty of examples of the State -- or perhaps the Soviet, as Nehru helped me better understand what that term means -- exploiting the very workers that first gave it rise. If not in Nehru’s own time of the 1930s, then clearly by the time of its demise in the 1990s.

A People’s History

But as off-putting as it may be to some, it is actually Nehru’s socialism, I think, that partially sours him on the traditional view of history.

Real history should deal, not with a few individuals here and there, but with the people who make up a nation, who work and by their labour produce the necessaries and luxuries of life, and who in a thousand different ways act and react on each other. Such a history of man would really be a fascinating story. It would be the story of man’s struggle through the ages against Nature and the elements, against wild beasts and the jungle and, last and most difficult of all, against some of his own kind who have tried to keep him down and to exploit him for their own benefit. It is the story of man’s struggle for a living. And because, in order to live, certain things, like food and shelter and clothing in cold climates are necessary, those who have controlled these necessities have lorded it over man. The rulers and the bosses have had authority because they owned or controlled some essential of livelihood, and this control gave them the power to starve people into submission. And so we see the strange sight of large masses being exploited by the comparatively few; of some who earn without working at all, and of vast numbers who work but earn very little.

It is often called the “great man” view of history, and Nehru clearly wants little to do with it, rather more interested in telling the people’s history. But that is a difficult struggle for a lone political prisoner writing without reference materials in jail. His letters frequently recount the exploits of these “great men,” and they leave the reader with a sense that, even for a socialist, this is the only rational way to engage with our history.

And indeed, there are times when Nehru comes tantalizing close to truly revealing this people’s history. Although he leads off one of his letters on 18th Century Europe with this…

To understand these changes we shall have to pry underneath the surface of things, and try to find out what was passing in the minds of men. For action, as we see it, is the result of a complex of thoughts and passions, prejudices and superstitions, hopes and fears; and the action by itself is difficult to understand unless we consider with it the causes that led up to it. But this is no easy matter; and even if I were capable of writing pertinently about these causes and motives which fashion the outstanding events of history, I would not think of making these letters duller and heavier than they already are. Sometimes I fear that in my enthusiasm for a subject, or for a certain point of view, I rush into deeper water than I should. You will have to put up with that, I am afraid. We cannot therefore go deeply into these causes. But it would be exceedingly foolish to ignore them; and indeed if we did so we would miss the fascination and significance of history.

...I suspect he is using a bit of reverse psychology on young Indira. Because you might find it boring I will give short shrift to the best part of history? For just two pages later he provides this deep and complex analysis.

Right through the Middle Ages religion was the dominant factor in Europe. Even afterwards, during the days of the Reformation, this continued to be so. Every question, whether it was political or economic, was considered from the point of view of religion. Religion was organized and meant the views of the Pope or the high officials of the Church. The organization of society was rather like caste in India. The idea of caste originally was a division according to professions or functions. It was this very idea of social classes according to functions that lay at the basis of the ideas of the Middle Ages on society. Within a class, as within a caste in India, there was equality. As between two or more classes, however, there was inequality. This inequality was at the very basis of the whole social structure and no one challenged it. Those who suffered under this system were told to “expect their reward in heaven.” In this way religion tried to uphold the unjust social order and tried to distract people’s minds from it by talking of the next world. It also preached what is called the doctrine of trusteeship -- that is to say, that the rich man was a kind of trustee for the poor; the landlord held his land “in trust” for his tenant. This was the Church’s way of explaining a very awkward situation. It made little difference to the rich man, and it brought no comfort to the poor. Clever explanations cannot take the place of food in a hungry stomach.

The bitter religious wars between Catholic and Protestant, the intolerance of both the Catholic and the Calvinist, and the Inquisition, all resulted from this intense religious and communal outlook. Think of it! Many hundreds of thousands of women are said to have been burnt in Europe as witches, mostly by Puritans. New ideas in science were suppressed because these were supposed to be in conflict with the Church’s view of things. It was a static, an unmoving view of life; there was no question of progress.

We find that these ideas begin to change gradually from the sixteenth century onwards; science appears and the all-embracing hold of religion lessens; politics and economics are considered apart from religion. There it is, it is said, a growth of rationalism -- that is, of reason as opposed to blind faith -- in the seventeenth and eighteenth centuries. The eighteenth century, indeed, is supposed to have established the victory of toleration. This is partly true. But the victory really meant that people had given up attaching as much importance to their religion as they used to. Toleration was very near to indifference. When people are terribly keen about anything they are seldom tolerant about it; it is only when they care little for it that they graciously proclaim that they are tolerant. With the coming of industrialism and the big machine, the indifference to religion grew even more. Science sapped the foundations of the old belief in Europe; the new industry and economics presented new problems which filled people’s minds. So people in Europe gave up (but not entirely) the habit of breaking each other’s heads on questions of religious belief or dogma; instead, they took to breaking heads on economic and social issues.

Forgive me for transcribing Nehru at such length, but I find this kind of analysis fascinating. I agree, the social currents of great masses of people are a far more interesting subject to explore that the traditional dates and heroes that populate most history textbooks and classes.

And as a quick aside relating to his championing of rationalism over dogma, I can’t resist including this short passage from Nehru’s letter on the religious tolerance of the fourteenth century Indian ruler, Akbar.

Akbar’s question was a very pertinent one, but it annoyed the Jesuits, who say, in their book, that

“Thus we see in this Prince the common fault of the atheist, who refuses to make reason subservient to faith, and, accepting nothing as true which his feeble mind is unable to fathom, is content to submit to his own imperfect judgment matters transcending the highest limits of human understanding.”

If this is the definition of an atheist, the more we have of them the better.

The Role of Religion in World History

And that long transcription referencing the power of religion during the Middle Ages isn’t Nehru’s only mention of this powerful and thorny subject. Indeed, from Nehru’s telling, religion has been one of the great history-shaping forces of the human civilization.

Religions and their founders have played a great part in the history of the world, and we cannot ignore them in any survey of history. But I find some difficulty in writing about them. There can be no doubt that the founders of the great religions have been among the greatest and noblest men that the world has produced. But their disciples and the people who have come after them have often been far from great or good. Often in history we see that religion, which was meant to raise us and make us better and nobler, has made people behave like beasts. Instead of bringing enlightenment to them, it has often tried to keep them in the dark; instead of broadening their minds, it has frequently made them narrow-minded and intolerant of others. In the name of religion many great and fine deeds have been performed. In the name of religion also thousands and millions have been killed, and every possible crime has been committed.

Nehru profiles the history of several religious traditions -- Hinduism, Judaism, Christianity, Islam -- treating each appropriately with regard to their roles in world history. In doing so, he identifies a recurring juxtaposition of orthodoxy and toleration. Each religion, inevitably, it seems, eventually divides into sects, at least one adhering to a strict orthodoxy of “original” beliefs, and at least one other moderating with new information, beliefs and practices. He first describes this in relation to a separation of Hindu sects in India, hundreds of years before Christ.

Walls are dangerous companions, he writes, referring to the metaphoric walls the orthodox build around their rigid societies, but perhaps, also, about the prison walls then surrounding him. They may occasionally protect from outside evil and keep out an unwelcome intruder. But they also make you a prisoner and a slave, and you purchase your so-called purity and immunity at the cost of freedom. And the most terrible of walls are the walls that grow up in the mind which prevent you from discarding an evil tradition simply because it is old, and from accepting a new thought because it is novel.

Nehru is clearly not an orthodox, far more interested, it seems to me, in a historical narrative that has man evolving towards higher and higher levels of political thought. Religion, he admits, is a big part of that story, but much more for its philosophical leaps than for the dogmatic chains that often accompany them.

As Christianity grew, violent disputes arose about the divinity of Jesus. You will remember me telling you how Gautama the Buddha, who claimed no divinity, came to be worshipped as a god and as an avatar. Similarly, Jesus claimed no divinity. His repeated statements that he was the son of God and the son of man do not necessarily mean any divine or superhuman claim. But human beings like to make gods of their great men, whom, having deified, they refrain from following! Six hundred years later the Prophet Mohammad started another great religion, but, profiting perhaps by these instances, he stated clearly and repeatedly that he was human, and not divine.

The point, Nehru seems to be saying, is not whether or not Jesus was divine, but what Jesus had to teach us about ourselves and the world we lived in.

So, instead of understanding and following the teachings of Jesus, the Christians argued and quarrelled about the nature of Jesus’ divinity and about the Trinity. They called each other heretics and persecuted each other and cut each other’s heads off. There was a great and violent controversy at one time among different Christian sects over a certain diphthong. One party said that the word Homo-ousion should be used in a prayer; the other wanted Homoi-ousion -- this difference had reference to the divinity of Jesus. Over this diphthong fierce war was raged and large numbers of people were slaughtered.

It seems to Nehru that nearly everyone who calls themselves Christian seems to have forgotten the true value of the religion they purport to follow. As a non-European and a non-Christian, Nehru’s insights into these dynamics seem especially sharp.

Christianity is politically the dominant religion today, because it is the religion of the dominant peoples of Europe. But it is strange to think of the rebel Jesus preaching non-violence and ahimsa and a revolt against the social order, and then to compare him with his loud-voiced followers of today, with their imperialism and armaments and wars and worship of wealth. The Sermon on the Mount and modern European and American Christianity -- how amazingly dissimilar they are!

But, interestingly, Nehru seems to back away from these very conclusions when it comes to explaining to his daughter the European “Dark Ages” that followed the fall of Rome.

Some people say that the Dark Ages in Europe were due to Christianity -- not the religion of Jesus, but the official Christianity which flourished in the West after Constantine, the Roman Emperor, adopted it. Indeed, these people say that the adoption of Christianity by Constantine in the fourth century “inaugurated a millennium” (that is, 1000 years) “in which reason was enchained, thought was enslaved, and knowledge made no progress.” Not only did it bring persecution and bigotry and intolerance, but it made it difficult for people to make progress in science and in most other ways. Sacred books often become obstacles to progress. They tell us what the world was like at the time that they were written; they tell us the ideas of that period, and its customs. No one dare challenge those ideas or those customs because they are written in a “sacred” book. So, although the world may change tremendously, we are not allowed to change our ideas and customs to fit in with the changed conditions. The result is that we become misfits, and of course there is trouble.

So far so good. But, he continues.

Some people therefore accuse Christianity of having brought this period of darkness over Europe. Others tell us that it was Christianity and Christian monks and priests who kept the lamp of learning alight during the Dark Ages. They kept up art and painting, and valuable books were carefully preserved and copied by them.

Thus do people argue. Perhaps both are right. But it would be ridiculous to say that Christianity is responsible for all the evils that followed the fall of Rome. Indeed, Rome fell because of these evils.

I don’t understand the equivocation. Nehru even separates “official Christianity” from “the religion of Jesus” in his opening sentence, seemingly creating all the distance he needs to place the blame on one while defending the other. It was the Church, and its amoral fixation on doctrine, that is to blame, not the moral teachings of Jesus. As nuanced as Nehru is willing to be for most of his epic, here, he seems to be too worried about babies and bathwater.

He sees clearly, for example, through the conflation that still troubles us today -- that between Islam and terrorism. Here, he is speaking of Islamic invaders of India in the twelfth century.

These Muslims were fierce and cruel enough to begin with. They came from a hard country where “softness” was not much appreciated. Added to this was the fact that they were in a newly conquered country, surrounded by enemies, who might revolt at any moment. Fear of rebellion must have been ever present, and fear often produces cruelty and frightfulness. So there were massacres to cow down the people. It was not a question of a Muslim killing a Hindu because of his religion; but a question of an alien conqueror trying to break the spirit of the conquered. Religion is almost always brought in to explain these acts of cruelty, but this is not correct. Sometimes religion was used as a pretext. But the real causes were political and social. The people from Central Asia, who invaded Asia, were fierce and merciless even in their homelands and long before they were converted to Islam. Having conquered a new country, they knew only one way of keeping it under control -- the way of terror.

Religion Gives Way to Politics

However we want to classify Nehru’s struggle with religion and its role in history, there is one thing he makes perfectly clear. The fight of our ancestors for religious freedom and our fight today for political and economic freedom are two sides of the same coin.

The fight for religious freedom, which we see developing in Europe in the fourteenth century and after, and the fight for political freedom, which will come next, are really two aspects of the same struggle. This is the struggle against authority and authoritarianism. Both the Holy Roman Empire and the Papacy represented absolute authority, and they tried to crush the spirit of man. The Emperor was there by “divine right,” even more so the Pope, and no one had the right to question this, or disobey the orders issued to him from above. Obedience was the great virtue. Even the exercise of private judgment was considered sinful. Thus the issue between blind obedience and freedom was quite clear. A great fight was waged in Europe for many centuries for freedom of conscience and, later, political freedom. After many ups and downs and great suffering, a measure of success was obtained. But just when people were congratulating themselves that the goal of freedom had been reached, they found that they were mistaken. There could be no real freedom without economic freedom, and so long as poverty remained. To call a starving man free is but to mock him. So the next step was the fight for economic freedom, and that fight is being waged today all over the world. Only in one country can it be said that economic freedom has been won by the people generally, and that is Russia, or rather the Soviet Union.

The Soviet Union again. Nehru returns to it often in his nearly two hundred letters, even those that chronologically predate the specific stirrings that resulted in its establishment. As an avowed socialist, living in the 1930s, the Soviet Union must have seemed what he frequently describes it to be -- a triumph of the worker over the authoritarian forces that oppress him.

But although Nehru’s words certainly contain sycophantic praise, that is not all that they contain. Remember, he is describing the full sweep of world history to his daughter, and in doing so, he rather patiently and in refreshingly clear language lays out the logical and conceptual underpinnings of his own politics. In many ways, it is a mini-manifesto for socialism.

In describing the horrible conditions that many European workers suffered at the dawn of the Industrial Revolution, for example, Nehru is careful to explain the forces that truly brought that suffering about.

But do not think that all this was just due to the cruelty of the employers. They were seldom consciously cruel; the fault lay with the system. They were out to increase their business and to conquer distant world-markets from other countries, and in order to do this they were prepared to put up with anything. The building of new factories and the purchase of machinery cost a lot of money. It is only after the factory begins to produce and these goods are sold in the market that the money comes back. So these factory-owners had to economize in order to build and, even when the money came by sale of goods, they went on building more factories. They had got a lead over the other countries of the world because of their early industrialization, and they wanted to profit by this -- and, indeed, they did profit. So, in their mad desire to increase their business and make more money, they crushed the poor workers whose labour produced the sources of their wealth.

Except for that last sentence, I think Nehru shows a deep understanding of the market forces -- good, and perhaps bad -- that are at work here. In other words, it is not people, but markets, who can be cruel. If one is to assign blame, it should be on the system, not on the people in the system.

Thus the new system of industry was particularly adapted to the exploitation of the weak by the strong. Right through history we have seen the powerful exploiting the weak. The factory system made this easier. In law there was no slavery, but in fact the starving worker, the wage-slave of the factory, was little better than the old slave. The law was all in favour of the employer. Even religion favoured him and told the poor to put up with their miserable lot here in this world and expect a heavenly compensation in the next. Indeed, the governing classes developed quite a convenient philosophy that the poor were necessary for society, and that therefore it was quite virtuous to pay low wages. If higher wages were paid the poor would try to have a good time, and not work hard enough. It was a comforting and useful way of thinking, because it just fitted in with the material interests of the factory-owners and the other rich people.

I might quibble with some of the sentences in this section. I might say, for example, that the new system of industry helped not the strong exploit the weak, but the capital debtors exploit the workers they needed to overcome their capital debts. That certainly is the strong exploiting the weak from a certain point of view, but I don’t know that it is a universal as Nehru might wish to describe it. But let’s not quibble too much, because (a) it opens my mind to some new ways of thinking, and (b) Nehru, I think, does a good job tying what might otherwise be seen as separate threads into a useful package.

What new ways of thinking? Well, how would history be different if, instead of those first industrialists putting their own capital at risk, a group of industrialist/workers came together to pool and risk their collective capital? Instead of a single owner borrowing a million dollars from a bank to buy capital equipment, a thousand people gave a thousand dollars of their own money to purchase the same equipment? In the first situation, it is one who owns it and who must profit from it. In the other, it is many who own it and many who can profit from it. The one must succeed or he will be ruined. The many can fail without losing much. Did something stop this strategy from happening?

And what useful package does Nehru create?

It is very interesting and instructive to read about these times. One learns so much. We can see what tremendous effect the mechanical processes of production have on economics and society. The whole social fabric is upset; new classes come to the front and gain power; the artisan class becomes the wage-earning class in the factory. In addition to this, the new economics moulds people’s ideas even in religion and morals. The convictions of the mass of mankind run hand in hand with their interests or class-feelings, and they take good care, when they have the power to do so, to make laws to protect their own interests. Of course, all this is done with every appearance of virtue and with every assurance that the good of mankind is the only motive at the back of the law.

This much, at least, must be true. Very few of us are motivated by a desire to exploit others. Nehru has already used market forces to explain the source of the exploitation. Here, he helpfully describes our tendency to believe the best about ourselves to justify the exploitation we find ourselves engaging in.

And this theme of religion as the handmaiden of political and economic forces is something Nehru will return to again and again throughout his letters. He describes Napoleon Bonaparte as…

...thoroughly irreligious, and yet he encouraged religion for he looked upon it as a prop to the existing social order. “Religion,” he said, “associates with heaven an idea of equality, which prevents the poor from massacring the rich. Religion has the same sort of value as vaccination. It gratifies our taste for the miraculous, and protects us from quacks. … Society cannot exist without inequality of property; but this latter cannot exist without religion. One who is dying of hunger when the man next to him is feasting on dainties can only be sustained by a belief in a higher power, and by the conviction that in another world there will be a different distribution of goods.”

And the way that Nehru describes the weakening of this “opiate of the masses” dynamic -- this use of religion (calculated or not) as a balm for the unkind cuts of inequality -- describes its weakening as directly tied to the rise of the factory system, strikes me as one of those big ideas that one seldom comes across in social history.

The new conditions of industry brought large numbers of workers to the big factories, and so a new class arose -- that of the factory-worker. These people were different from the peasants and field-workers in many ways. The peasant has to rely a great deal on the seasons and the rainfall. These are not under his control, and so he begins to think that his misery and poverty are due to supernatural causes. He becomes superstitious and ignores economic causes, and lives a dull, hopeless life, resigned to an unkind fate which he cannot alter.

There’s something of Frazer’s Golden Bough in this argument.

But the factory-worker works with machines, things made by man; he produces goods regardless of the seasons and the rainfall; he produces wealth, but he finds that this largely goes to others and that he himself remains poor; to some extent he can see economic laws in action. And so he does not think of supernatural causes and is not so superstitious as the peasant. For his poverty he does not blame the gods; he blames society or the social system, and especially the capitalist owner of the factory who takes such a big part of the profits of his labour.

I wonder, what is the “Golden Bough” equivalent to this man? If the peasant must appease the gods to ensure his survival, who must the factory-worker bow down to?

He becomes class-conscious, and sees that there are different classes and the upper class prey on his class. And this leads to discontent and revolt. The first murmurs of discontent are vague and dull; the first uprisings are blind and thoughtless and weak, and they are easily crushed by the government. For the government now wholly represents the interests of the new middle class which controls the great factories and their offshoots. But hunger cannot be crushed for long, and soon the poor worker finds a new source of strength in union with his comrades. So trade unions arise to protect the worker and fight for his rights. They are secret bodies at first, for the government will not even permit the workers to organize themselves. It becomes clearer and clearer that the government is definitely a class government, out to protect by all means the class it represents. Laws are also class laws.

Apparently, no one. The peasant bows down to the forces controlling his fate, but the factory-worker confronts his. But more interesting than that observation is the point Nehru makes at the end of the above excerpt about laws being class laws. He’ll say elsewhere, when describing Britain’s history of oppression against an independence-seeking Ireland:

So long as “law and order” meant that the privileges and interests of the governing class were preserved, law and order were desirable; so long as democracy did not encroach on these privileges and interests, it could be tolerated. But if there was any attack on these privileges, then this class would fight. This “law and order” was just a fine phrase meaning to them their own interests. This made it clear that the British Government was in effect a class government, and not even a majority in Parliament against it would dislodge it easily. If such a majority tried to pass a socialistic law which lessened their privileges, they would rebel against it in spite of democratic principles. It is well to keep this in mind, as it applies to all countries, and we are apt to forget this reality in a fog of pious phrases and resounding words.

I am far from a raging socialist, but this is one of those things that rings as mostly true with me. In the heated political rhetoric of even our modern times, one often hears cries for a return to “law and order,” and each time I do, it reminds me to examine the situation through the lens of ruling and exploited classes.

But let’s get back to the factory-worker and his willingness to confront rather than bow down to his capitalist oppressor. In that passage, Nehru goes on to explain the rise of trade unions and international worker movements.

Slowly the workers gain strength, and their trade unions become powerful organizations. Different kinds of workers see that their interests are really one as against the exploiting class in power. So different trade unions co-operate together and the factory-workers of a country become one organized group. The next step is for the workers of different countries to unite, for they too feel that their interests are common and the enemy is a common one. Thus arises the cry: “Workers of the World Unite,” and international organizations of workers are formed. Capitalist industry also grows meanwhile, and becomes international. And so labour confronts capitalism, wherever this industrial capitalism flourishes.

It’s a hundred years of social history, arranged into a few clear and coherent paragraphs. It one of the things that makes this such a remarkable book.

Libertarian Socialism?

Another thing that surprised me about the experience of reading this book was passages like this:

In my last letter I told you of the destruction by the British and French of the wonderful Summer Palace of Peking in 1860. This was done, it is said, as a punishment for a Chinese violation of a flag of truce. It may have been true that some Chinese troops had been guilty of such an offence, but still the deliberate vandalism of the British and French almost passes one’s comprehension. This was not the act of a few ignorant soldiers, but of the men in authority. Why do such things happen? The English and the French are civilized and cultured peoples, in many ways the leaders of modern civilization. And yet these people, who in private life are decent and considerate, forget all their civilization and decency in their public dealings and conflicts with other people. There seems to be a strange contrast between the behaviour of individuals to each other and the behaviour of nations. Children and boys and girls are taught not to be too selfish, to think of others, to behave properly. All our education is meant to teach us this lesson, and to a small extent we learn it. And then comes war, and we forget our old lesson, and the brute in us shows his face. So decent people behave like brutes.

What I find surprising here is the close -- and unacknowledged -- parallel with that great maxim of libertarian thought: the non-aggression principle. The idea that governments have no more right than individuals to aggress against others is gospel to no other political theory that I am aware of. Indeed, all others -- including Nehru’s beloved socialism, leans heavily on the Hobbesian Leviathan to justify the State’s monopoly on violence.

But the concept seems foreign to Nehru. It may not be workable, and he may have already dismissed it, but in a overview as thorough as this one, I would think that if he was aware of this class of political thought, he would at least acknowledge it.

With the growth of nationalism the idea of “my country right or wrong” developed, and nations gloried in doing things which, in the case of individuals, were considered bad and immoral. This a strange contrast grew between the morality of individuals and that of nations. There was a vast difference between the two, and the very vices of individuals became the virtues of nations. Selfishness, greed, arrogance, vulgarity were considered utterly bad and intolerable in the case of individual men and women. But in the case of large groups of nations, they were praised and encouraged under the noble cloak of patriotism and love of country. Even murder and killing because praiseworthy if large groups of nations undertake it against one another. A recent author has told us, and he is perfectly right, that “civilization has become a device for delegating the vices of individuals to larger and larger communities.”

Can such a thing as a libertarian socialist exist?

Things I Didn’t Know

I learned a lot by reading this book. Even as an enthusiastic student of history, the scope of Nehru’s narrative -- and his narrative position as someone from India -- revealed many facts and perspectives I had hitherto never before understood or entertained. Here’s the one one that probably surprised me the most.

Towards the end of the nineteenth century this Zionist movement took gradual shape as a colonizing movement, and many Jews went to settle in Palestine. There was also a renaissance of the Hebrew language. During the World War the British armies invaded Palestine and, as they were marching on Jerusalem, the British Government made a declaration in November 1917, called the Balfour Declaration. They declared that it was their intention to establish a “Jewish National Home” in Palestine. This declaration was made to win the goodwill of international Jewry, and this was important from the money point of view. It was welcomed by Jews. But there was one little drawback, one not unimportant fact seems to have been overlooked. Palestine was not a wilderness, or an empty, uninhabited place. It was already somebody else’s home. So that this generous gesture of the British Government was really at the expense of the people who already lived in Palestine, and there people, including Arabs, non-Arabs, Muslims, Christians, and, in fact, everybody who was not a Jew, protested vigorously at the declaration.

I knew that Palestine was disputed territory, and I knew that it was the international community that helped establish a Jewish stronghold there -- I just didn’t know that it happened with the First, not the Second, World War.

But, as I read on, it seemed that a lot of the troubles in that part of the world started with the foreign imperialism that got a spoils-sanctioned foothold in the wake of the Great War.

Although the new Parliament functioned after the adoption of the new constitution in 1925, the people were far from satisfied, and in the outlying areas disturbances sometime took place. These was especially the case in Kurdish areas, where there were repeated outbreaks, which were suppressed by the British Air Force by the gentle practice of bombing and destroying whole villages. After the treaty of 1930 the question arose of Iraq being made a member of the League of Nations under British auspices. But the country was not at peace, and disturbances continued. This was neither to the credit of the mandatory Power, England, nor to that of the existing government of King Feisal, for these revolts were proof enough that the people were not satisfied with the government that had been thrust upon them by the British. It was considered very undesirable that these matters should come up before the League, and so a special effort was made to put an end to these disturbances by force and terrorism. The British Air Force was used for this purpose, and the result of its attempts to bring peace and order may be appreciated to some extent from the description of an eminent English officer. Lt.-Col. Sir Arnold Wilson, in the course of the anniversary lecture to the Royal Asian Society in London on June 8, 1932, referred to

“the pertinacity with which (notwithstanding declarations at Geneva) the R.A.F. has been bombing the Kurdish population for the last ten years, and in particular the last six months. Devastated villages, slaughtered cattle, maimed women and children bear witness to the spread, in the words of the special correspondent to The Times, of a uniform pattern of civilization.”

Finding that the people of the villages often ran away and hid themselves on the approach of an aeroplane, and were not sporting enough to wait for the bombs to kill them, a new type of bomb -- the time-delayed bomb -- was used. This did not burst on falling, but was so wound up as to burst some time afterwards. This devilish ruse was meant to mislead the villagers into returning to their huts after the aeroplanes had gone and then being hit by the bursting of the bomb. Those who died were the comparatively fortunate ones. Those who were maimed, whose limbs were torn away sometimes, or who had other serious injuries, were far more unfortunate, for there was no medical aid available in those distant villages.

So peace and order were restored, and the Government of Iraq presented itself under British auspices before the League of Nations and was admitted as a member. It has been said, truly enough, that Iraq was “bombed” into the League.

Just how many bombs, I wonder, have been dropped on the lands we call Iraq through their long and tortured history? And to what ultimate effect?

Episodes Worth Reading About

Any broad survey of history like this is going to illuminate these hitherto unknown narratives that serve to entice the reader in wanting to know more. The scope of the overall work won’t allow too deep a dive, but the tidbits given prove too compelling to be ignored. Here’s an example from this work with this reader.

Spain was conquered rapidly, and the Arabs then poured into southern France. So, in about 100 years from the death of Mohammad, the Arab Empire spread from the south of France and Spain right across northern Africa to Suez, and across Arabia and Persia and Central Asia to the borders of Mongolia. India was out of it except for Sindh. Europe was being attacked by the Arabs from two sides -- directly at Constantinople, and in France, via Africa. The Arabs in the south of France were small in numbers and they were very far from their homeland. Thus they could not get much help from Arabia, which was busy then conquering Central Asia. But still these Arabs in France frightened the people of western Europe, and a great coalition was formed to fight them. Charles Martel was the leader of this coalition and in 732 AC he defeated them at the battle of Tours in France. This defeat saved Europe from the Arabs. “On the plains of Tours,” a historian has said, “the Arabs lost the empire of the world when almost in their grasp.” There can be no doubt that if the Arabs had won at Tours, European history would have been tremendously changed. There was no one else to stop them in Europe and they could have marched right across to Constantinople and put an end to the Eastern Roman Empire and the other States on the way. Instead of Christianity, Islam would then have become the religion of Europe, and all manner of other changes might have taken place. But this is just a flight of imagination. As it happened, the Arabs were stopped in France. For many hundreds of years afterwards, however, they remained and ruled in Spain.

A few moments just spent on Wikipedia tells me that not all historians agree with Nehru’s flight of imagination -- that the Battle of Tours may not have been such climactic turning point in the history of Europe. "Today, historians tend to play down the significance of the battle of [Tours],” says one quoted historian, “pointing out that the purpose of the Muslim force defeated by Charles Martel was not to conquer the Frankish kingdom, but simply to pillage the wealthy monastery of St-Martin of Tours.”

Either way, sounds like an interesting event, certainly worth reading more about. And there are many more.

After these victories Chengiz [aka Genghis Khan] might have rested. He seems to have had no desire to invade the west. He wanted friendly relations with the Shah or King of Khwarazm. But this was not to be. There is an old Latin saying which means that those whom the gods wish to destroy they first drive mad. The Shah of Khwarazm was bent on bringing about his own destruction and he did everything possible to accomplish this. Mongol merchants were massacred by a governor of his. Chengiz even then wanted peace and sent ambassadors asking that the governor be punished. But the foolish Shah, vain and full of his own importance, insulted these ambassadors and had them put to death. This was more than Chengiz could stand; but he was not to be hurried. He made careful preparations and then marched his host westward.

This march, begun in 1219, opened the eyes of Asia, and partly of Europe too, to this new terror, this great roller which came on inexorably, crushing down cities and men by the million. The Empire of Khwarazm ceased to exist. The great city of Bokhara, full of palaces, and with over a million population, was reduced to ashes. Samarqand, the capital, was destroyed, and out of a million people that lived there, only 50,000 remained alive. Herat, Balkh and many other flourishing cities were all destroyed. Millions were killed. All the arts and crafts that had flourished in Central Asia for hundreds of years disappeared, civilized life seemed to cease in Persia and in Central Asia. There was desert where Chengiz had passed.

After reading a passage like this, the trouble is often in finding just the right book to read. Did someone focus solely on Genghis Khan’s campaign against Khwarazm, rather than Genghis Khan’s full biography, for example, and did that writer tell that story in a way that I will find as fascinating as Nehru’s summary suggests? Frequently, this struggle allows the inspiration to learn more to fade before it can be realized. So, imagine my delight when, after yet another compelling synopsis, I found this clear recommendation.

I have told you already of the revolt of the Netherlands against Spain. The story of their gallant fight is worthy of closer study. An American named J. L. Motley has written a famous account of this struggle for freedom, and he has made it an absorbing and fascinating tale. I hardly know of a novel that is more gripping than this moving account of what took place 350 years ago in this little corner of Europe. The book is called The Rise of the Dutch Republic, and I read it in prison.

I’m going to start scouring used bookstores for it.

The Sweetest of His Life

Let’s end with this. In his very last letter to his daughter, Nehru tries to sum up his experience in writing these letters. In doing so, he quotes Disraeli.

Benjamin Disraeli, the great statesman of the nineteenth century, has written: “Other men condemned to exile and captivity, if they survive, despair; the man of letters may reckon those days as the sweetest of his life.” He was writing about Hugo Grotius, a famous Dutch jurist and philosopher of the seventeenth century, who was condemned to imprisonment, but managed to escape after two years. He spent these two years in prison in philosophic and literary work. There have been many famous literary gaolbirds, the two best known perhaps being the Spaniard, Cervantes, who wrote Don Quixote, and the Englishman, John Bunyan, the author of The Pilgrim’s Progress.

Nehru quickly corrects the impression he may have left by invoking this quote, stressing that the years he spent in prison were not the sweetest of his life. But clearly, the exercise of speaking to his daughter, in whom he must have had immense hopes for the future, regularly and continually about the things that so occupied his intellectual life -- clearly this brought a significant measure of light to the darkness that must have otherwise surrounded him. And this, if nothing else, filled this reader with a similar desire to continue the exercise. Truth be told, even after more than 1,100 pages, I felt a kind of simple sadness when the narrative finally came to a close.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at

Monday, March 26, 2018

Step Three: Writing Snapshots for Each Scenario, Part 2

Two weeks ago, in Step Three: Writing Snapshots for Each Scenario, I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our most recently completed Board meeting. I ended the previous post with a comment that, before moving onto step four of the Scenario Planning process, I had to discuss how the descriptions developed for each of the four possible futures combine together into four different snapshots.

The simplest way to explain this is to revisit how our four futures combined together into our four scenarios. Remember that our Board first picked two megatrends facing our industry (Internet of Things and Workforce). Then, for each megatrend, they described two possible futures that the megatrend may create for our industry (for Internet of Things: our industry either benefits from or struggles to integrate with IoT technologies; and for Workforce: our industry either has an easier or a harder time finding the talent it needs).

These are four possible futures that our industry may face, but none of them, by themselves, are the future our industry actually will face. Scenario Planning posits that our real future will be an unpredictable combination of those four futures. Based on the megatrends chosen, our industry will either benefit from or struggle with IoT AND our industry will have either an easier or a harder time finding the talent it needs. In other words, the two futures associated with each megatrend can be combined in four different scenarios:
  • Scenario A: “Connected Stagnation” - Fluid power integrates with IoT but struggles to find needed talent.
  • Scenario B: “Isolated Stagnation” - Fluid power struggles to integrate with IoT and struggles to find needed talent.
  • Scenario C: “Connected Growth” - Fluid power integrates with IoT and finds needed talent.
  • Scenario D: “Isolated Growth” - Fluid power struggles to integrate with IoT but finds needed talent.
With me so far? Because creating the snapshots for each scenario follows the exact same logic -- but rather than just combining the futures from each megatrend in their four possible ways, we start combining the lists of indicators and descriptions in their four possible ways.

So, for example, the snapshot for Scenario C: "Connected Growth" includes the list of indicators from the future in which fluid power successfully integrates with IoT technologies AND the list of indicators from the future in which fluid power has an easier time finding the talent it needs.

There are, of course, three other snapshots like this, one for each of the three other scenarios. Each describes a different future in a similar amount of robust detail. The snapshots, then, provide a nicely structured way to transcend the simplicity of thinking about the future as just the combination of two variables. Each snapshot, in its pure form, of course assumes that all the indicators associated with its two particular futures must come true in order for that scenario to be realized, but that is not necessarily the limit of their utility to the organization and its planning for an uncertain future.

I'll have to come back to that idea in a future post, because the next step, now that we have our four scenarios and snapshots in hand, is to begin discussing the strategic implications of everything we have done.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at

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Monday, March 19, 2018

We Feed Our Own Whirlwinds

We had Chris McChesney speak at my association's Annual Conference a few weeks back. If you don't know who that is, he's one of the authors of The Four Disciplines of Execution, also know as 4DX. If you don't know what that is, it's a book that describes a simple yet compelling system for getting an organization to focus on and achieve the wildly important. I've written about the book and my own organization's experiments with it many times on this blog.

Chris was well-received by my members. I had read the book, and had heard him speak at another event I had attended, so I can't say that I learned anything new from his presentation. But it did help reinforce some of 4DX's core messages and mechanisms and, in one case, give me a fresh perspective.

I'm talking about the whirlwind -- the label that 4DX places on all the day-to-day things that people in an organization must do to keep the organization functioning, and which usually get in the way of achieving what's wildly important. One of the things that I like about 4DX is that it doesn't necessarily paint the whirlwind as something destructive or dangerous (despite all the tornado imagery that the term automatically brings to mind). The tasks that comprise the whirlwind are not bad things to be doing, nor are they simply busywork. They are necessary and important. They keep the lights on and the revenue rolling in. They are, however, demanding and time-consuming. In the eternal battle between the urgent and the important, the whirlwind in the urgent.

4DX doesn't tell you to do anything different with the whirlwind. Indeed, the whole system is premised on the idea that each individual in the system can commit themselves to just one important thing in addition to the urgent reality of their whirlwind. But isn't there, in fact, something that can be done about the whirlwind itself? Isn't there a way to reduce the number of things that are in the whirlwind and which chronically demand the organization's attention?

I believe there is. Because, as I talked with members and staff after McChesney's presentation, I realized that not all of them faced the same kind of whirlwind as I one I just described. Their whirlwinds, to hear their descriptions, were filled with busywork and unimportant things. Tasks that were not connected to the smooth functioning of their operations. Tasks that were really little more than distractions from the urgent as well as the important.

Why? I wondered. Why would people allow their time to be filled with tasks that served neither the short nor the long term success of their organizations? Who was putting these tasks on their plates? Who or what was compelling them to attend to them?

The answer, time and again, was simply that they themselves were the ones responsible. Exploring the concept with several folks after McChesney's presentation revealed to me that they either didn't know what tasks -- urgent or important -- were connected to their success (and therefore took a kind of scatter gun approach to their work, hoping to hit at least some of the things that mattered), or that they lacked the organizational skills and discipline necessary to truly separate the wheat from the chaff. Only in a tiny set of circumstances could it be said that some external force -- a boss, a customer, a vendor -- was compelling them to do something they knew was counterproductive to their success.

This was a bit of a revelation for me. None of us choose to live in our whirlwind. But some of us, evidently, feed the frenzy of our whirlwind with our own habits and behaviors. 4DX is not going to help us in taming this tendency. But if we could, it seems o me, focusing on 4DX's wildly important would probably be just that much easier.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at

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Saturday, March 17, 2018

The Night in Question by Tobias Wolff

This is a collection of short stories that I picked up after hearing one of them, Bullet in the Brain, read on the New Yorker Fiction Podcast that I listen to. Later, after receiving the book but before getting around to reading it, I heard another, the titular The Night in Question, read on the same podcast.

The Night in Question is the thirteenth story in the collection, and it took me that long to figure out what Wolff was doing with them. Here a chunk of that story’s concluding paragraph.

Frances didn’t mind a fight, and she especially didn’t mind fighting for her brother. For her brother she’d fought neighborhood punks, snotty teachers and unappreciative coaches, loan sharks, landlords, bouncers. From the time she was a scabby-kneed girl she’d taken on her own father and if push came to shove she’d take on the Father of All, that incomprehensible bully. She was ready. It would be like old times, the two of them waiting in her room upstairs while Frank Senior worked himself into a rage below, muttering, slamming doors, stinking up the house with the cigars he puffed when he was on a tear. She remembered it all -- the tremor in her legs, the hammering pulse in her neck as the smell of smoke grew stronger. She could still taste that smoke and hear her father’s steps on the stairs, Frank panting beside her, moving closer, his voice whispering her name and her own voice answering as fear gave way to ferocity and unaccountable joy. It’s okay, Franky. I’m here.

I won’t tell you what the rest of the story is about. You should go read it for yourself. It’s simple, yet layered and brilliantly conceived. But, in a way, the other parts of the story are only relevant with regard to how they support the emotion conveyed in this final paragraph. Because Wolff’s stories, at least those that appear in this collection, are not about the series of events that they describe. They are each about a single, complex emotion -- fear giving way to ferocity and unaccountable joy. Each about a single inner working of one human heart.

And in Bullet in the Brain the technique perhaps reaches its apogee. There, it is Anders, “being strangely roused, elated,” by two words, by “their pure unexpectedness and their music.” Literally, you will see if you ever decide to read this remarkable story, nothing else in the story matters as much as this simple and lyrical moment in time, and yet it all hangs together as a delightful whole. In the beginning, in the end, forever, it is simply “time for the boy in right field to smack his sweat-blackened mitt and softly chant, They is, they is, they is.”

In this way, they are stories about very small things, but things that leave a lasting impression.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at

Monday, March 12, 2018

Step Three: Writing Snapshots for Each Scenario

Two weeks ago, in Step Two: Creating Scenarios Based on Megatrends, Part 2, I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our recently completed Board meeting. I ended the previous post with a comment that with our four future scenarios in hand, our Board was ready for Step Three of our process: Writing Snapshots for Each Scenario.

A Snapshot combines summary descriptions of each future written as though it has already occurred. They describe the outside world our organization will face in each scenario, and provide a set of indicators whose occurrence will reflect that a particular scenario is unfolding.

To begin the process of writing these snapshots, we split our Board into two task forces, each one tasked with writing the indicators and descriptions for the futures associated with one of the megatrends. In other words, given the two alternate futures described for their assigned megatrend, each task force had to think carefully about our environment and identify the factors that would not only be different in each of the different futures, but by clearly stating those differences, provide us with a set of indicators to watch to help us understand which future the industry was actually moving towards.

For the sake of example, let me first share just one of the indicators that the task force assigned the "Workforce" megatrend developed. Remember that for this megatrend, the Board has already defined two possible futures for the industry: (1) Fluid power has an EASIER time finding the skill sets it needs for growth and innovation; or (2) Fluid power has a HARDER time finding the skill sets it needs for growth and innovation.

Indicator: EDUCATION
EASIER: Engineering and technical programs HAVE increased their focus on fluid power and HAVE produced more fluid power-capable employees for the industry.
HARDER: Engineering and technical programs HAVE NOT increased their focus on fluid power and HAVE NOT produced more fluid power-capable employees for the industry.

In this one example you can perhaps see what the snapshots are driving at. Choosing the broad topic of EDUCATION, the task force had to describe its state five years into the future, assuming in turn that each of the two alternate futures had come true. In many cases, like this one, this process creates two simple and opposite statements about the possible futures. In other words:

In a future where our industry is having an EASIER time finding the skill sets it needs for growth and innovation, engineering and technical programs WILL HAVE increased their focus on fluid power and WILL HAVE produced more fluid power-capable employees for the industry.


In a future where our industry is having a HARDER time finding the skills sets it needs for growth and innovation, engineering and technical programs WILL NOT HAVE increased their focus on fluid power and WILL NOT HAVE produced more fluid power-capable employees for the industry.

The goal of this exercise is not to come up with a single set of descriptions for the one indicator that will tell us definitely the impact the megatrend in question will have on our industry. It is instead to come up with as many relevant indicators and plausible descriptions as possible so that, when taken as a whole, they paint an accurate picture of the world the industry may find itself in.

Perhaps the easiest way to show this is to list only the descriptions associated with one of the two Workforce futures. Looking only through that lens, and after a good ninety minutes of discussion, the task force, I believe, created a compelling description of one possible future for our industry.

In a future where our industry is having an EASIER time finding the skill sets it needs for growth and innovation:
1. Engineering and technical programs have increased their focus on fluid power and have produced more fluid power-capable employees for the industry.
2. Automation, including collaborative robots, has increasingly been used to fulfill tasks previously performed by people.
3. Consolidation trends have had a synergistic impact on the industry’s employee base, and have released more talent into the market.
4. Fluid power companies have increased wages to a degree that helps attract the right talent.
5. Fluid power companies have changed their standards to allow more flexibility in culturally-driven behaviors (legal drug use, social media, etc.).
6. Fluid power companies have increased their use of internships and apprenticeships.
7. People expected to retire have not.
8. Electrification has increased to a point that it has replaced more fluid power applications, lowering the need for fluid power-specific talent.
9. Fluid power companies have increased their sourcing from overseas to deal with the lack of U.S.-based expertise.
10. Fluid power has leveraged the IoT trend to create exciting product and employment opportunities. As a result, the pool of candidates interested in our industry has increased.
11. Changes in tax, immigration and export policies have created less demand for U.S. jobs.

Now, one of the most important aspects of this list is that it makes no mention of our association and what it is doing or intends to do. That discussion comes later in Step Four. But, before going there, we have to discuss how these descriptions combine together into different snapshots, similar to the way the futures combine together into different scenarios.

I'll tackle that in the next post in this series.

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This post first appeared on Eric Lanke's blog, an association executive and author. You can follow him on Twitter @ericlanke or contact him at

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