There is No Them

We are all marketers.

We are all in membership.

We are all meeting planners and facilitators.

These are the skill sets that we all must possess if we are going to achieve the things we need to achieve.

Turfing things to the marketing, membership, or meeting planning department is abdicating our primary responsibilities.

We know who are members are, we know the value of the products we offer them, we know what we want to achieve from each meeting.

We do.

There is no them.

[Inspired by this.]

+ + +

This post was written by Eric Lanke, an association executive, blogger and author. For more information, visit www.ericlanke.blogspot.com, follow him on Twitter @ericlanke or contact him at eric.lanke@gmail.com.

Image Source
http://diginomica.com/2014/02/20/marketing-cloud-developing-proprietary-audiences-assets/