Why CEOs Do "It"

It.

It is not on our job description. The board didn't tell us to do It. No one will notice if It doesn't get done.

So why do we do It?

We think It will help.

Help with what? Everything. Increasing our influence. Driving our agenda. Creating our future.

There's no guidebook for It. We have to go with our gut. Our gut tells us what It is, but we often don't know if It is even going to work. But we have to do something, because doing nothing is an abdication of our responsibility.

And doing something, even if It is not the right thing to do, is always part of the process of determining what the right thing is.

Always.

And that's why CEOs do It.

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This post was written by Eric Lanke, an association executive, blogger and author. For more information, visit www.ericlanke.blogspot.com, follow him on Twitter @ericlanke or contact him at eric.lanke@gmail.com.

Image Source
http://www.jeffbullas.com/2014/07/08/why-should-you-spend-money-on-facebook-advertising/